Key Messages

Using focused messages to consistently describe your brand identity, position, product or service can distinguish your company from competitors. Key messages are the foundation for all other marketing communication materials.

Here are some frameworks that Debbie worked on:

  • NEW--Analytics Alliances Key Message Framework - Created a set of core messages to describe the value proposition of client's alliance relationships with key analytics vendors in marketplace.
  • Partner Relationship Management Key Message Framework - Developed a positioning statement and core/supporting messages to help two companies market a co-developed partner relationship management solution.

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